We believe sport can be used as a powerful force for good and we certainly challenge the status quo in what we do.
Indoor bouldering as an activity in itself has tremendous health benefits - it sits extremely high on the scale of physical and mental engagement and rivaled by very few in this space. Yes this is a bold statement and the sure way to challenge this is to experience it. It attracts the curious minds and organically generates a positive culture.
The overall industry is broadly based on a combination of recreational 'play' and elite individual competition. For us, this felt far from optimal or sustainable so in 2017 we started out to establish a whole new way of doing things with a primary focus on player inclusion.
The sporting framework we use is built for inclusion. It's all team-based centered around clubs.
There's nothing new in this recipe - it's used in many other sports around the globe. It's just that no-one has applied it to the rock climbing industry until now.
An activity with immense health benefits coupled with a genuine supportive environment must have a net positive effect. That's what drives us.
Chris Eather, 07 May 2024